The aim of the study was to examine the preferences and eating habits of egg consumers. The results reflected the level of consumers’ knowledge concerning the quality of eggs and the factors influencing it. The study was conducted in Wroclaw, between June 2005 and January 2006, using interviews and 335 questionnaires. The results show that an average consumer buys his/her basic groceries in small shops, most often always at the same place. Moreover, a growing tendency to buy groceries in big chain stores has been noticed. An average egg consumer pays attention only to the external features of eggs. Every tenth egg buyer does not check the expiry date and relies on the reliability of the seller. Moreover, the consumers do not seem to be concerned about the origin of eggs. Generally, consumers do not possess sufficient knowledge on food and nutrition, especially related to such a valuable material as hen eggs. The results also showed the lack of knowledge about ecological food products, including eco-eggs and bio-eggs.