Consumer preferences are one of the most important parts of consumer behaviour and actions on the consumer goods market. In this study, coffee consumer preferences are presented, also from the science-of-commodities viewpoint regarding package properties, on the example of inhabitants of chosen towns in Małopolskie and Podkarpackie voivodeships and of Warsaw. Basing on that research, it was stated, that sensory quality of coffee, taste and smell – ie flavour- have most influence on shaping the consumer preferences. Consumers from chosen towns in Małopolskie and Podkarpackie voivodeships are characterised by a greater differentiation of their preferences, when compared to inhabitants of Warsaw.