Study on preferences and eating frequency for milk and dairy products was made among 162 young women, including 32 pregnant ones. The high preferences for fruit yoghurts and bio-yoghurts, fruit junkets, cottage cheese and hard cheese were observed. The hard cheese, fruit yoghurts and bio-yoghurts, and fruit junkets were mostly eaten! Pregnancy resulted in higher preference and intake of sour milk beverages, like kefir and buttermilk, and high-fat beverages, like condensed milk. Correlation between preference and consumption was significant for total sample. The most significant choice factors included: freshness, taste, quality and stability. Rational nutrition, fat content and novelty on the market were more important for pregnant women.