Polish meat market is offering beef meat orginated mainly from cattle of dual purpose breeds. Quality of domestic beef does not fulfill consumers requirements because of not acceptable tenderness and juiciness, excessive marbling and dark colour typical for processing meat. Recently worked out program­me of beef-cattle production in Poland assuming rearing of young slaughter cattle with good fattenig and slaughtering values aims at obtaining high quality culinary beef. In equal rank with breeders, meat industry play very important role in profiling final quality of beef, as thanks to selection of appropriate technological operations e.g. carcass electrostimulation, conditioning, packaging in MA ect., it can, in desired way, create quality of meat. One of the many important factors influencing beef production and its market is also efficient marketing activity.