The objective of this research study was to evaluate the consumer expectations as regards benefits of eating high quality food products. The respondents were classified on the basis of their opinions about the benefits of consuming such food products. Empirical data (n = 1003) were collected under the survey completed in November 2012. In the opinions of the respondents, the expected results of eating highquality foods are: in the first place – well-being, boost in the confidence in foods, and the increased prohealth values of food. However, the increased expenditures on food were assessed at a medium level. The factors: place of residence, opinion on income, and gender differentiated the perception of benefits. Only the level of education and the opinion on income graded the classification of the respondents into homogeneous groups as regards the perception of the benefits when consuming high quality food products.