The object of this study was to determine the effect of potassium lactate on antimicrobial effect, colour, texture and sensory attributes of model meat poultry product manufactures without sodium nitrate (III). The important impact of potassium sorbate on curbing micro-organisms growth in experimental meat poultry products without addition of sodium nitrate (III) was found. Moreover, the addition of potassium sorbate caused the gradual enhance of redness (a*) and yellowness (b*) with simultaneous decrease of the lightness (L*) in experimental model products produced without sodium nitrate (III). The addition of potassium sorbate caused a statistically significant decrease of cooking loss, despite little (about 0,1 unit) drop of pH value. Model poultry meat products produced with potassium sorbate was slightly less sensorically desirable in comparison to products containing sodium nitrate (III).