Product packaging not only protects its utility value against deterioration but it also promotes the product, allows the identification and differentiation of products, transport and use. Additionally to those functions, the active packaging may contribute to reducing food waste. It is estimated that annually losses of food generated in the European Union are at a level of 89 million tonnes, while the household waste is estimated to be 38 million tonnes per year. The objective of the study was to determine the role of active packaging in reducing minced meat waste in households. The study was conducted using a focus group direct interview. The study showed that the active packaging used for minced meat was of little relevance to consumers taking purchasing decisions. More important factors to impact the purchasing decision were the price and the quality of the product. The respondents interviewed say the active packages do not endanger consumer health, and the techniques applied to prolong shelf-life of food do not negatively impact the quality of the product and, at the same time, do not render it dangerous to health. It was reported that the interviewed did not accept any substantial increase in the prices of meat packed in modified atmosphere packages compared to the prices of meat sold ‘by weight’. Although the active meat package has an attractive appearance and serves its purpose, respondents are not interested in it at the moment of purchasing meat products. However, because of a longer shelf life of the packaged product, the active package may contribute to reducing food loss both at the level of household and the entire distribution process.