FOOD. Science. Technology. Quality

Food. SCIENCE. Technology. Quality

Food. Science. TECHNOLOGY. Quality

Food. Science. Technology. QUALITY

Authors

ANNA PRUSAK, DARIUSZ RAŚ, MARTA WAOŹNIAK, MAGDALENA NIEWCZAS-DOBROWOLSKA

Title

The role of social media and influencer marketing in shaping consumer behavior among the young people: the case of Ekipa Friza ice cream