FOOD. Science. Technology. Quality

Food. SCIENCE. Technology. Quality

Food. Science. TECHNOLOGY. Quality

Food. Science. Technology. QUALITY




Consumer attitudes and behaviours towards convenience food


Based on the survey of consumers as regards the convenience food, it was found that the majority of the surveyed knew this food, but the consumption thereof was at an average ‘from time to time’ frequency level, i.e. once or several times a month. The gender, professional activity, and place of usual residence did not substantially impact the consumption of convenience food. Positive attitudes towards the convenience food were declared by more than half of the respondents, first of all by the young respondents. Almost half of the polled did not see any risk in eating convenience food, and 1/4 of the survey did not care for healthful values of and risks involved in eating convenience food. The polled who showed positive attitudes and were convinced of the healthful values of convenience food and of benefits resulting from applying it in menu, declared more often that they were going to eat it during the coming three months. The persons showing negative attitudes or those undecided were not interested in consuming this food in the future. The reason thereof can be conservatism and lack of interest in including innovative products into everyday diet, being mainly a consequence of higher prices of convenience food.


frequency of consumption, consumer, attitudes, opinions, convenience food