The “farm-to-table” strategy of the European Union is one of the key activities under the European Green Deal. It is the first comprehensive strategy of the European Union to deal with the  environmental protection and to counter climate changes. The “farm-to-table” strategy is in line with the EU’s biodiversity conservation strategy, that has to strengthen areas protected in  Europe and to help restore degraded ecosystems by enlarging the organic farming areas, reducing the use of fertilizers and pesticides, decreasing the risk accompanying the use thereof. The  priority of the “farm-to-table” strategy includes food safety, sustainable food production, promotion of more sustainable food consumption and healthy diet by departing from the “affluenza”  (flu of overconsumption) and starting the consumer ethnocentrism (patriotism), reducing food loss and food waste, preventing food adulteration in the supply chains, and improving the well-being of animals – especially of farm animals. Those activities aim to transform methods of food production and consumption modes in Europe so as to mitigate the ecological footprint of food  systems and to strengthen their crisis-resistance. This should ensure that the present and future generations have safe and affordable food. Those priorities coincide with the consumer  requirements with regard to farmers and their goods. Under this strategy ambitious objectives and measures are offered in order to ensure the health of inhabitants of the Earth, environmental  protection and to prevent climate changes, however the successful realisation of that strategy depends both on the producers and the consumers.